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Search engine optimization (SEO) is the practice or methodologies that go into getting ranked on the first page of a search engine results page (SERP) – Google, Bing, Yahoo, etc. Its purpose is to drive traffic to your website, then in addition to that, it is to keep your users on your website – interacting with your content. That interaction piece plays into some marketing automation functionalities that I’ll go into further down in the article. There are content strategies, technical best practices, user experience (UX), and keyword research that all go into a well thought out SEO effort.
